January 2026
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Marketing Cloud Test Sends Not Arriving? A Practical Checklist to Fix the Problem
If you work with Salesforce Marketing Cloud (SFMC) long enough, you eventually run into the same irritating moment: you hit Send Test, wait for the…
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What Are Data Views In SFMCE?
When I started out implementing Salesforce Marketing Cloud Engagement, I kept hearing other consultants refer to Data Views in Salesforce Marketing Cloud Engagement (SFMCE). I…
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What Is Salesforce Referral Marketing?
I’ve been a long-time affiliate marketer and a long-time Salesforce Marketing evangelist, but rarely have the two things come together. That was until I noticed…