Ian Jamieson

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Cvent Surveys are often the forgotten functionality when it comes to the Cvent Events platform. Surveys are included in the licence and can be used for Event feedback, or they can simply be used for conducting internal or external surveys. I love them a lot.

A well‑designed Cvent survey can do far more than collect a few post‑event comments. It becomes a structured feedback engine that helps you understand attendee sentiment, measure event impact, and guide future planning with real data. When used well, surveys strengthen your event programme and give stakeholders the insights they expect.

What Cvent surveys can do for your events

Cvent’s survey tools allow you to capture feedback at every stage of the event lifecycle. You can measure pre‑event expectations, in‑event satisfaction, and post‑event outcomes, all within the same platform. Surveys support a wide range of question types—multiple choice, ratings, open text, NPS, matrix questions, and more—so you can tailor the experience to the type of insight you need. Because surveys sit inside the Cvent ecosystem, you can target specific attendee groups, personalise questions, and link responses back to registration data for deeper analysis.

Surveys also help you track KPIs such as session satisfaction, speaker performance, logistics quality, and overall event ROI. With automated reminders and mobile‑friendly layouts, response rates tend to be higher than traditional email‑only approaches.

How to create a survey in Cvent

Building a survey follows a clear workflow:

1. Start a new survey project from the Cvent dashboard and choose whether it’s event‑specific or a standalone feedback form.
2. Add your questions using the drag‑and‑drop builder. You can group questions into pages, apply logic to show or hide items, and use piping to personalise content based on previous answers.
3. Brand the survey with your colours, logo, and fonts. Consistent branding helps reassure respondents and improves completion rates.
4. Configure settings, including anonymity, response limits, and whether respondents can edit their answers later.
5. Preview and test the survey to ensure the flow feels natural and the logic behaves as expected.

How to send your survey

Cvent gives you several distribution options:

• Automated emails triggered after registration, session attendance, or event completion.
• Manual email sends to selected contact groups.
• Embedded or linked surveys on event websites or mobile apps.
• QR codes displayed at venues for quick, in‑the‑moment feedback.

Automations are especially powerful: for example, you can send a session survey immediately after a breakout finishes, ensuring feedback is fresh and accurate.

Reporting on survey results

Cvent’s reporting tools allow you to analyse responses in real time. You can:

• View summary dashboards for high‑level trends.
• Drill into question‑level detail, including charts and response distributions.
• Segment results by attendee type, session, or registration data.
• Export results to Excel or share interactive dashboards with stakeholders.

For recurring events, you can compare year‑over‑year performance to track improvements or identify persistent issues.

Best practices for effective Cvent surveys

• Keep surveys short—completion drops sharply after 10–12 questions.
• Use clear, unbiased wording to avoid leading respondents.
• Mix question types to maintain engagement.
• Send surveys quickly after the event or session while memories are fresh.
• Close the loop by sharing key findings or improvements with attendees.

Best practices for effective Cvent surveys

In summary, give Cvent Surveys a whirl – what is there to lose? This is core functionality. Start small and keep them short, and build them out. Just remember to action any feedback that you receive. It’s pointless just to accept the positive feedback and not improve processes based on the ‘less poistive’ feedback. All survey feedback is constructive.