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MarTech Tools I Recommend
The marketing technology landscape is evolving faster than ever, and the rise of AI has transformed how modern teams plan, build, automate, and optimise their customer experiences. Over the…
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What Cvent Surveys can do for your events
Cvent Surveys are often the forgotten functionality when it comes to the Cvent Events platform. Surveys are included in the licence and can be used for Event feedback, or…
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The Real Benefits of Using Cvent OnArrival for Seamless Event Check‑In
Event check‑in is one of those moments that can make or break the attendee experience. It’s the first impression, the first touchpoint, and often the first sign of whether…
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How to Give External Consultants Access to a Single Event in Cvent (Without Exposing Your Entire Account)
Bringing in an external agency or freelance event manager can be a smart way to scale your event operations—especially when internal bandwidth is tight. But if you’re using Cvent,…
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Bot Scoring with Einstein Metrics Guard: What It Means for Salesforce Marketers
Salesforce’s Spring ’26 release quietly introduced one of the most meaningful upgrades to Marketing Cloud Engagement in years: Bot Scoring with Einstein Metrics Guard. If you work in email,…
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Managing UTM Tracking in Salesforce Marketing Cloud Engagement: A Practical Guide for Real‑World Marketers
If you work with Salesforce Marketing Cloud Engagement long enough, you eventually hit the same question every digital marketer faces: how do I keep my UTM tracking clean, consistent,…
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Understanding Segments in Cvent: What They Are, How to Build Them, and Why They Matter
If you work with Cvent regularly—especially in a marketing operations or event‑tech role—you’ll know that clean, purposeful data is everything. Segments sit right at the heart of that. They’re…
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Cvent + Microsoft Teams: The Integration Every Modern Event Marketer Should Be Using
If you work in event tech long enough, you start to see patterns. Platforms evolve, integrations mature, and suddenly the thing that felt like a workaround last year becomes…
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What Is Cvent Participation Status and How Can It Be Updated?
Cvent’s Participation Status is one of the simplest fields in the platform, but it plays a crucial role in reporting accuracy, onsite operations, and downstream CRM workflows. Understanding what…
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Core Attendee Statuses in Cvent
Cvent attendee statuses track every stage of a participant’s journey — from invitation to attendance — and are essential for automation, reporting, and CRM sync. Understanding how these statuses…
