Salesforce Marketing Cloud Tips
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Understanding Segments in Cvent: What They Are, How to Build Them, and Why They Matter
If you work with Cvent regularly—especially in a marketing operations or event‑tech role—you’ll know that clean, purposeful data is everything. Segments sit right at the heart of that. They’re…
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Cvent + Microsoft Teams: The Integration Every Modern Event Marketer Should Be Using
If you work in event tech long enough, you start to see patterns. Platforms evolve, integrations mature, and suddenly the thing that felt like a workaround last year becomes…
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What Is Cvent Participation Status and How Can It Be Updated?
Cvent’s Participation Status is one of the simplest fields in the platform, but it plays a crucial role in reporting accuracy, onsite operations, and downstream CRM workflows. Understanding what…
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Core Attendee Statuses in Cvent
Cvent attendee statuses track every stage of a participant’s journey — from invitation to attendance — and are essential for automation, reporting, and CRM sync. Understanding how these statuses…
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Marketing Cloud Test Sends Not Arriving? A Practical Checklist to Fix the Problem
If you work with Salesforce Marketing Cloud (SFMC) long enough, you eventually run into the same irritating moment: you hit Send Test, wait for the familiar ping in your…
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What Are Data Views In SFMCE?
When I started out implementing Salesforce Marketing Cloud Engagement, I kept hearing other consultants refer to Data Views in Salesforce Marketing Cloud Engagement (SFMCE). I logged in to SFMCE…
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What Is Salesforce Referral Marketing?
I’ve been a long-time affiliate marketer and a long-time Salesforce Marketing evangelist, but rarely have the two things come together. That was until I noticed the offer of a…
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How to Select The Default Fields For A Custom Report Type
When you create a Report in Salesforce, have you noticed that a predefined set of column values appear? For example, I have started creating the Report below and the…
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25 Widgets And No More
Before you start gathering requirements for the greatest Salesforce Dashboard of all time, please bear in mind that you can only use a maximum of 25 widgets in any…
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Avoid Disruptions When Legacy Salesforce Host Name Redirections End
The latest Salesforce Release Notes update (check out the full Summer 2025 Release Notes) ends temporary redirection of legacy (non-enhanced) host names in production and demo orgs. Redirection already…
