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What Are Data Views In SFMCE?
When I started out implementing Salesforce Marketing Cloud Engagement, I kept hearing other consultants refer to Data Views in Salesforce Marketing Cloud Engagement (SFMCE). I…
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What Is Salesforce Referral Marketing?
I’ve been a long-time affiliate marketer and a long-time Salesforce Marketing evangelist, but rarely have the two things come together. That was until I noticed…
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How to Select The Default Fields For A Custom Report Type
When you create a Report in Salesforce, have you noticed that a predefined set of column values appear? For example, I have started creating the…
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25 Widgets And No More
Before you start gathering requirements for the greatest Salesforce Dashboard of all time, please bear in mind that you can only use a maximum of…
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Avoid Disruptions When Legacy Salesforce Host Name Redirections End
The latest Salesforce Release Notes update (check out the full Summer 2025 Release Notes) ends temporary redirection of legacy (non-enhanced) host names in production and…
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What Is A Salesforce Identity License And Profile?
Anyone who has been using Salesforce Data Cloud (DC) and who has connected SFDC to multiple instances will have come across the new Salesforce Identity…
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Creating Cross Filters in Salesforce Reports
Are you familiar with Cross Filters in Salesforce reports? If not, read on to learn about this simple but very effective Salesforce reporting functionality. Purpose…
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Exploring Freshservice by Freshworks: Functionality and Benefits
In today’s fast-paced business environment, efficient service management is crucial for maintaining productivity and ensuring customer satisfaction. Freshservice by Freshworks is a comprehensive IT and…
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Unveiling the Features and Advantages of Freshdesk by Freshworks for SMBs
In today’s competitive business landscape, delivering exceptional customer support is essential for building customer loyalty and satisfaction. Freshdesk by Freshworks is an innovative, AI-driven customer…
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Elevate Your Marketing Efforts with Leadpages: A Comprehensive Guide
In the competitive world of digital marketing, having the right tools to capture leads and convert them into customers is crucial for any business. This…