Ian Jamieson –
Salesforce Marketing Cloud Specialist & Martech Product Owner
Welcome! I’m Ian Jamieson, a certified Salesforce Marketing Cloud (SFMC) fan and SFMC Product Owner based in Edinburgh, UK. I specialise in marketing automation, CRM architecture, and cross-platform integration — with deep hands-on experience in Salesforce Marketing Cloud, Service Cloud, Sales Cloud, Financial Services Cloud, CRM Analytics, Data Cloud, Cvent, and enterprise martech strategy.
With over 15 years in digital transformation, I help organisations unlock the full potential of Salesforce CRM and Salesforce Marketing Cloud through scalable journey design, data-driven segmentation, and robust automation. My work spans campaign orchestration, event management, and compliance workflows — all powered by Salesforce and Cvent.
Salesforce Marketing Cloud Expertise
I hold the Salesforce Certified Advanced Administrator credential and have led Salesforce implementations across financial services, membership organisations, and B2B marketing teams. My technical strengths include:
- Journey Builder & Automation Studio: designing multi-step journeys with behavioural triggers and time-based logic
- AMPscript & SQL: building dynamic content blocks and advanced segmentation queries
- Data Views & Contact Builder: leveraging system data for engagement scoring, deliverability monitoring, and lifecycle analysis
- API integrations: connecting SFMC with Cvent, CRM platforms, Sitecore and external data sources
- Data modelling: creating scalable schemas for KYC, document expiry, and compliance tracking
I’ve also built engagement scoring models using SFMC Data Views, enabling personalised journeys and re-engagement strategies based on subscriber behaviour.
Product Ownership & Martech Strategy
As Product Owner for marketing technology platforms, I lead roadmap development, backlog prioritisation, and cross-functional delivery. I translate business requirements into technical solutions, working closely with marketing, compliance, and IT teams to ensure alignment and impact.
My certifications include:
- Salesforce Certified Advanced Administrator
- Cvent Certified System Administrator
- Certified Business Analysis Professional (CBAP)
Why This Blog Exists
This site is a space where I share practical insights, tutorials, and frameworks for Salesforce Marketing Cloud users — from SQL query templates and journey design tips to integration strategies and martech governance. Whether you’re a Salesforce admin, marketing technologist, or CRM strategist, you’ll find actionable content here.
📬 Let’s Connect
If you’re looking for help with Salesforce Marketing Cloud, Cvent integration, or martech product ownership, feel free to connect via LinkedIn, email me at ian@ianjamieson.com , or explore my blog posts for hands-on guidance.
Cheers, Ian
P.S. My favourite tool to help manage Salesforce CRM and Salesforce Marketing Cloud is Scribe. Create Standard Operating Procedures (SOPs) in no time and save you and your team hours and hours of time and effort.