Ian Jamieson

Freshmarketer is a marketing automation software that helps businesses create and execute personalized campaigns across multiple channels. It offers features such as email marketing, web push notifications, landing pages, forms, surveys, and more. In this review, I will explain the functionality available, the pros and cons of Freshmarketer, and the different pricing options.

Functionality Available:

• Email marketing: Freshmarketer allows you to design and send responsive emails to your contacts, using drag-and-drop editors, templates, and personalization options. You can also segment your audience based on various criteria, such as behavior, location, interests, etc. and trigger emails based on specific actions or events. You can also track and measure the performance of your email campaigns using analytics and reports.
• Web push notifications: Freshmarketer enables you to send web push notifications to your website visitors, even when they are not on your site. You can use web push notifications to inform your audience about new offers, updates, reminders, etc. You can also segment and personalize your web push notifications based on various factors, such as device type, browser, location, etc. You can also monitor and optimize your web push notification campaigns using analytics and reports.
• Landing pages: Freshmarketer helps you create and launch landing pages for your marketing campaigns, using drag-and-drop editors, templates, and customization options. You can also integrate your landing pages with other tools, such as forms, surveys, email marketing, etc. You can also test and optimize your landing pages using A/B testing and heatmaps.
• Forms: Freshmarketer allows you to create and embed forms on your website or landing pages, using drag-and-drop editors, templates, and customization options. You can use forms to collect leads, feedback, registrations, etc. from your visitors. You can also integrate your forms with other tools, such as email marketing, web push notifications, etc. You can also analyze and improve your forms using analytics and reports.
• Surveys: Freshmarketer enables you to create and distribute surveys to your contacts or website visitors, using drag-and-drop editors, templates, and customization options. You can use surveys to gather insights, opinions, ratings, etc. from your audience. You can also integrate your surveys with other tools, such as email marketing, web push notifications,
  etc. You can also evaluate and enhance your surveys using analytics and reports.

Pros and Cons of Freshmarketer

Pros:

• Freshmarketer is an all-in-one marketing automation software that offers a wide range of features to help you create and execute personalized campaigns across multiple channels.
• Freshmarketer is easy to use and has a user-friendly interface that allows you to design and launch your campaigns without any coding or technical skills.
• Freshmarketer is affordable and has flexible pricing plans that suit different needs and budgets. You can also try Freshmarketer for free for 21 days before deciding to purchase a plan.
• Freshmarketer is integrated with other tools from the Freshworks suite, such as Freshsales CRM,
  Freshdesk Customer Support Software, Freshservice IT Service Management Software, etc. This allows you to streamline your workflows and data across different platforms.
• Freshmarketer has a responsive customer support team that is available 24/7 via phone, email, or chat. You can also access a knowledge base, a community forum, and a blog for more information and guidance.

Cons:

• Freshmarketer may not have some advanced features that are offered by other marketing automation software, such as social media marketing, SMS marketing, webinars, etc. You may need to use third-party integrations or add-ons to access these features.
• Freshmarketer may have some limitations in terms of scalability, customization, and security, depending on the plan you choose. For example, the free plan has a limit of 500 contacts, the basic plan does not allow custom domain or SSL certificate for landing pages, and the enterprise plan requires a minimum of 10,000 contacts.
• Freshmarketer may have some compatibility issues with some browsers, devices, or operating systems. For example, web push notifications may not work on iOS devices or Safari browsers.